Business Matters

direct marketing

5 Reasons Your Small Business Will Benefit from Direct Marketing

Reach has always been the biggest pain point for small businesses. Unlike their bigger counterparts, such entrepreneurs couldn’t afford newspaper pages or airtime when it comes to advertising. They’re also limited by physical geography; unless they’re an online shop, they won’t reach customers from a wider radius. As a small business owner, how should you […]

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man holding out empty wallet

The Pitfalls of Overspending and Sales Pressure

The Danger of Impulse Buying and Overspending Have you ever made a spontaneous purchase only to regret it later? That’s only one side effect of impulse buying and overspending. Before making a decision, people think about satisfying their wants through immediate gratification. The problem is, satisfying your wants can lead to long term consequences, especially

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man and woman talking

Career Advancement Basics and Tips for Employees

The Need for Advancement When employees talk about career advancement, it’s often financially-driven — get a higher position or a better job that has a bigger paycheck; moving up that corporate ladder. But advancing your career can provide more than just monetary benefits. Let’s say that you have a well-paying job that you genuinely enjoy

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portrait of a restaurant owner

How to Manage Restaurant Finances Properly

In the Philippines, you will see all types of restaurants left and right. In the restaurant industry, it is a well-known fact that more than fifty percent of restaurants close down during their first two years of operation. Nevertheless, many “Pinoy” entrepreneurs try their hand at owning and managing a restaurant. After all, Filipinos love to

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Man in business attire going up the stairs

Work Smart and Hard: Aiming for Skill Synergy to Increase Your Career Value

We frequently hear about people who quit their day jobs to go pursue their passion and are rewarded with a flexible, fulfilling lifestyle. It may sound like a pipe dream, an opportunity that is only possible for those with exceptional talent or luck, or both. And yet as more and more people chase the fantasy

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Couple riding bikes

Make Cycling Uphill Easier with These Tips

Cycling is a great cardiopulmonary exercise, more so if you’re riding uphill. Conquering mountains and hills can greatly improve your heart’s performance. Some people, however, say that riding uphill is too strenuous for them. If you want to learn how to ride your bike without feeling too exhausted, follow these tips. Less weight It is simple

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