You must have come across hundreds, if not thousands, of ads selling funny, sarcastic, pop-culture-themed customized T-shirts. It was half a century ago that the business of customized T-shirts began. Gradually over time, new printing methods, such as using hot foil stamp machines, increasing popularity of customized T-shirts among youngsters, and the rise of social media, have taken customized T-shirts to new heights.
The trend for customized T-shirts is only expected to grow in the upcoming years. As per a report, the global customized T-shirt market is expected to grow by about ten percent from 2021 to 2028. Here are four reasons why T-shirt printing will never go out of trend if you still have doubts.
Four Reasons T-shirt Printing Will Always Be in Trend
Easy Branding
Customized T-shirts are an easy way for businesses to get the attention of their target audience. Having the company logo and other business details on employee uniforms helps create brand awareness without much effort. With the right T-shirt design, there is no chance that the person wearing it will get unnoticed. Many businesses have realized the power of brand T-shirts for marketing, and others are following suit. Thus, the use of customized T-shirts for B2B and B2C marketing is here to stay.
TV Series Popularity
The rise of streaming platforms has taken the popularity of TV shows to the next level and accelerated by social media. Game of Thrones, FRIENDS, Stranger Things, Breaking Bad, and The Big Bang Theory are just a few of the countless shows with a dedicated fan base. These fans like to flaunt attires associated with their favorite TV shows.
You can print popular quotes, characters, and other relatable things in unique colors and designs. The demand for TV series-based T-shirts never dwindles as new shows and series keep coming every few months.
Cost-effective
From a business perspective, customized T-shirts are cost-effective compared to other forms of advertising. There are various T-shirt design maker software, both free and purchasable, available today. Designers can create unlimited designs using such tools. T-shirts also have a longer shelf life. This ensures that your business or brand will gain visibility for a longer time among your target audience.
Eco-friendly
Nowadays, people are environmentally-conscious, especially Generation Z. They are switching to environmentally-friendly products to help save the planet. T-shirt quotes can be used to increase awareness about environmental issues with dedicated, curated hashtag campaigns.
Additionally, T-shirts are also made of environmental-friendly materials, like hemp. Hemp is a sustainable material, uses minimal energy in production and creates a low carbon footprint.
Now, that we have established why T-shirt printing will always be in trend, here’s a look at how you can start a T-shirt printing business of your own.
Four Tips on Starting a T-shirt Printing Business
Make a Business Plan
Before starting any business, you need to have a business plan in place. The plan includes the business logo, the website and app design, the steps you need to take to start and run the business, the legal procedures you need to complete, advertising and marketing strategies, and many other things.
Whether your business will be successful or a failure will depend upon how strong or weak your business plan is. So make sure that you carefully think and create your business plan.
Research Your Market
You must have a clear vision about your target audience. T-shirts are worn by people of all age and demographics. So, decide whether you want to market your T-shirts to kids, teenagers, or adults. Based on your target group, you will have to create your advertising and marketing campaigns accordingly. You can choose to have multiple target groups or you can dedicate your business to a single age group audience.
Build Your Online Presence
This includes creating your brand’s e-commerce platform. You can have a self-hosted platform or a third-party hosted platform, depending upon your preferences. You will also need to build your website, implement a T-shirt designer tool with advanced features, and invest in digital marketing tools to attract your target audience online.
Decide Your Delivery Partner
Having an online T-shirt printing business means you will require a logistics partner to deliver the T-shirts to your customers. Depending upon the area you decide to service, choose a reliable logistics partner who can ensure that the ordered items are delivered to the customers on-time, without any issues.
The T-shirt printing business was already in vogue and is really growing fast now, due to advancements of technology and rise of the social media. With the right business strategy, you can start your business and take it to unimaginable heights in a short time.
